I've spent a lot of time writing about social media marketing because that's where the future of communication is, but social networking...

Oreo has been around for more than 100 years and is the world's favorite cookie. But its popularity began to wane during the digital age...

Brand expert Jim Signorelli is the author of StoryBranding and StoryBranding 2.0. The StoryBranding process is very similar to social...

I spent all summer learning about social media marketing in my online summer class, participating in social media marketing plans for my...

One of the first things we learned in my Social Media Marketing class was "Don't feed the trolls." In other words, don't encourage the...

The other day, I was really frustrated with my Facebook friends because I noticed my only posts that were getting likes were the videos...

A couple of blog posts ago, I mentioned Seth Godin's TED Talk titled "The tribes we lead." That video actually had a pretty big impact on...

There's a common misconception that social media marketing cannot be measured. On the contrary, there are lots of different ways to...

This week in class, it was my turn to lead a discussion, and I chose to share this article written in The Huffington Post about an Olive...

For one of this week's class discussions, we talked about people posting staged photos on Instagram and other social media sites. In an...