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About Me

Natasha Mercado Headshot.png

Natasha
Mercado-Santana

I believe storytelling helps people connect in deep ways, to each other and to universal truths. I love to weave stories into my art, crafts, and poetry; to create immersive experiences; and to share the fascinating stories I discover through my travels and explorations.

   

Western Massachusetts is home to me, but I’ve always had a passion for traveling and learning about different cultures. I was fortunate enough to visit Tanzania and Spain on school trips, and both were very valuable experiences. While I would love to visit other countries someday, there are stories and histories waiting to be told in your own backyard, and these days, I enjoy exploring hidden gems throughout New England and sharing my discoveries on social media.

   

The theater is also one of my happy places. I find it powerful how a play can pull the audience, the actors, and the crew into the world of the story it’s telling. This idea inspired my love of immersive events and interactive marketing. Right before the pandemic, I worked at a small venue in Connecticut. At this remodeled Victorian home, I acted in murder mystery parties and helped plan and host events for people who wanted to escape into their favorite books, TV shows, movies, and eras. Because the venue focused so much on world and community building, the marketing and public relations I did for them was also very interactive and gave me a chance to be creative.

   

My career has since included public relations, event planning, digital marketing, promotional video production, and marketing management in radio, film, television, print, retail, and nonprofits throughout Western Massachusetts and Northern Connecticut. I'm a strong advocate for mental health, animal welfare, and history. Outside of work, I act, write, volunteer at the Wistariahurst Museum, and I serve on board of directors for NAMI Western Mass. I also have a Master’s in Communications, focusing on public relations, and a Bachelor’s in Business Administration, majoring in marketing communications and minoring in art from Western New England University. I created Mini Mindful Muse as my own personal brand.

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