Events have a magical way of bringing people into a story. I've always been a theater kid. The way that a play or a performance can pull the audience, the actors, and even the crew into the world of the story being told is simply powerful. This whole idea informs my love of immersive event planning and interactive marketing. There's a thrill that comes from event planning. You spend weeks organizing, planning, creating, and making sure every little detail is perfect and every

“Marketing” gets a bad rap. It’s sleazy, and it makes you sound arrogant. It’s a lot of work that doesn’t feel worth the time, money, and effort. Small businesses and solopreneurs don’t want to market themselves because they think marketing feels gross and disingenuous; they’re scared of putting themselves out there, being pushy, and attracting haters; they don’t have the time or skills to do it; or they just hate social media. More established businesses have their marketing

I run a freelance creative marketing business. I use the phrase “100% human artistry and storytelling” a lot in my marketing, and if it wasn't obvious, that is kind of code for “No gen AI is used in the making of my work.” This is a controversial opinion (although not a surprising one for me to have), but I don’t think AI is the future. Firstly, it’s not exactly new technology. Artificial intelligence has been around for decades, and there are different types of AI,* but it’s