I run a freelance creative marketing business. I use the phrase “100% human artistry and storytelling” a lot in my marketing, and if it wasn't obvious, that is kind of code for “No gen AI is used in the making of my work.” This is a controversial opinion (although not a surprising one for me to have), but I don’t think AI is the future. Firstly, it’s not exactly new technology. Artificial intelligence has been around for decades, and there are different types of AI,* but it’s

The biggest mistake businesses make with their marketing is not understanding their brand or their audience. I really like StoryBrand. After learning about it in school, everything clicked for me. Marketing is storytelling. Your brand is the hero of the story, your audience is the protagonist on a quest, and your goal is to reach them and help them solve their problem. There are obstacles in your way (brand awareness, comprehension, associations, and affiliation), and each br

I believe that the power of authentic storytelling, creativity, and human connection are mission in communication. It's why marketing gets a bad rap and why so many small businesses are turned off by it and so many growing businesses don't feel the need to put in the effort. My name is Natasha, and I'm challenging that attitude. Why You Should Work with Me Mindful Muse Creative Services combines my years of business and marketing experience with my artistic and creative soul

The Power of Storytelling Storytelling is the oldest form of art in human history. We connect to one another, to ourselves, and to the universe through storytelling. It drives music, literature, philosophy, and community-building. Storytelling is powerful and transformational. When you have permission to own and share your story, you have a chance to impact others. I love working with mission-driven businesses who have a passion for what they do and a genuine story and messag

Is the rise of AI inevitable? First, it's important to note that "AI" is a largely marketing term. Actual artificial intelligence is far beyond our reach at this point. That being said, it's also important to make the distinction between two types of "AI" being widely used today. Traditional, or discriminative, AI is very useful for analytical and predictive tasks. It's been used for decades in medicine, security, science, and technology. When you hear about AI being used to

I was scrolling on my personal Instagram when I came across a post by a small business account I follow urging other businesses to stop using AI to write their captions and create their posts. The point she was making was that using AI takes away from the sense of connection. You wouldn't use AI to talk to your friends, and it's uncomfortable when strangers use it to talk to you. By using ChatGPT or another LLM to create your social media posts, you're gaining time and effici

I played Dungeons & Dragons for the first time during the pandemic, and what I learned ended up helping me strengthen my career. It was a journey of self-growth and strong storytelling that culminated in a powerful ending and meant a lot to my life in general. Dungeons & Dragons (D&D) is a fantasy role-playing table-top game created in 1974 . Because my first play-through was held during the pandemic, we played virtually via Discord and DnD Beyond . The virtual nature of the

Taylor Swift released her 12th studio album, "The Life of a Showgirl" (TS12), this past Friday, October 3, 2025, much to the...

What's more exciting, listening to a story or experiencing it for yourself? Marketing and public relations is all about storytelling, and...

When I started working on the Storyteller's Cottage's marketing plan, one of the first things I noticed was that our email engagement was...