The Importance of Target MarketingWhen I started working on the Storyteller's Cottage's marketing plan, one of the first things I noticed was that our email engagement was...
Story Branding: The Secret to Successful Public RelationsGalactic Kids Next Door: A Perfect Example One of the best public relations campaigns I’ve ever scene was the Galactic Kids Next Door...
You are in a Relationship with Your Customers. Don't Be Needy.You know that needy friend who just won't leave you alone? They constantly text or call you, and it's always to ask for something or to...
What I Learned About Social Media in Real-TimeAs a millennial and a marketing communication specialist, I consider myself pretty good at managing social media. I studied it in school....
What Companies Can Learn from Logan Paul's Suicide Forest VideoAlmost everyone on YouTube has made a reaction video to Logan Paul's Suicide Forest video. The original video received millions of views...
Evaluating Disney's Social MediaFor my Social Media Marketing class last summer, we had to choose a company and evaluate its use of social media, based on the concepts...