

Creative Marketing Portfolio
Natasha Mercado-Santana
Professional Experience:
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Marketing and Events Manager at BusinessWest
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Promotions Producer at 22News
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Promotion Event Support at iHeartMedia
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Marketing Director at 22News
Education (Western New England University):
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Master of Arts in Communication, concentrating in Public Relations
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Bachelor of Science in Business Administration, majoring in Marketing Communications, minoring in Art, and being certified in SAP
Contract Work:
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Event Coordinator at The Food Bank of Western Mass
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Marketing Specialist at Feel Good Shop Local
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Promotion Event Support at Allied Global Marketing
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Public Relations Specialist at Alliances by Alisa
Volunteer:
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Special Events and Hospitality at the Wistariahurst
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Special Events at the Zoo in Forest Park
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Board of Directors at NAMI Western Mass
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Member of the Sphere Northampton and the AdClub of Western Massachusetts
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