I run a freelance creative marketing business. I use the phrase “100% human artistry and storytelling” a lot in my marketing, and if it wasn't obvious, that is kind of code for “No gen AI is used in the making of my work.” This is a controversial opinion (although not a surprising one for me to have), but I don’t think AI is the future. Firstly, it’s not exactly new technology. Artificial intelligence has been around for decades, and there are different types of AI,* but it’s